Florence Broadhurst

John provided Signature Design Archive a range of services when we took on the responsibility of revitalising the Florence Broadhurst designer brand. He played a significant role in the strategic planning of the overall business, the creation of the Florence Broadhurst Brand Architecture, Brand Identity and Guidelines.

His deep understanding of brand and licensing development was of great assistance in forging retail alliances with David Jones in Australia and other partners in other markets. Licensee partnerships and the day to day coordination of new product development, the approval processes and contractual arrangements are a real strong point.

His combination of sound business and financial skills coupled with a creative approach strengthened our management team immeasurably.”

Signature Design Archive