Our specialisation is blending the branded business disciplines of Sales, Marketing and Licensing with traditional and online communication tools.

I’ve never really separated the Sales and Marketing function because they have to work together – though there are clear distinctions between the sales tools needed to get a sale and the marketing tools to reinforce a relationship. An integrated Brand Licensing program can extend your Sales and Marketing offer.

My advertising and communications training came from classic manufacturer and retailer advertising with leading consumer, media and entertainment brands in Australia and Internationally, then developed with pricing, sales, inventory and new product development responsibilities. Brand Licensing experience in consumer products evolved within the Australian and New Zealand markets. Based out of Hong Kong for 7 years I developed licensing programs in most Asia Pacific markets then worldwide in the Luxury products sector.

As a CEO and managing director I recognised that opportunities started with me. Where are we going to take the company? How are we going to get sales? What products are we taking to market? How are we going to price them, communicate them and by the way are the lawyers ok with what we are doing? What is our distribution and channel plan? How is our most valuable resource – our staff – and are they fully across where we are going? And let’s not forget manufacturing lead times, quality control supply chain links and of course cash flow.

More recently I have built a couple of business ventures and have on-sold them as going concerns. I also went back to school to learn more about the digital and online worlds of web2 and beyond. The implications of using some of the new Information and Communications technologies are profound for all business people and branded marketers. The volume markets are populated with consumers and decision makers who have grown up with computers and online and mobile communication. Where once we could create a media campaign of Print, TV, Radio and Outdoor we now need to consider a whole lot more about where our customers are finding out about us, telling us and ideally buying. It is a great time to be in Sales and Marketing.